Leaflet Design

Learning from the past is the basis skills of every designer, sometime the age-old style are resurrected we called it “vintage”, if someone doing things are unseen or sometime “weird” we called it avant-garde. In my opinion, in modern age nothing is visually avant-garde, since we’ve been through too many different styles. Nevertheless, for people in the 20th century every style we thought that was vintage are actually avant-garde for them, there still have many rooms for them to develop and be innovate. As for designer nowadays to jump of the frame of the certain "style" are harder years after years. 

CUBISM 

Cubism was an art movement revolutionised European painting and sculpture. It was created by Pablo Picasso and Georges Braque in Paris between 1907 and 1914At the turn of the 20century artists in a fast pace in ever- changing modern worldIt challenged age-old artistic styles rejected conventional ideas that art should copy nature or adopt the traditional techniques of perspective and modelling. Cubism artists reduced and fractured objects into geometric forms and realigned these within a shallow. 

Different than art, design can be logical or even mathematical. 

In my opinion, these principles should not be consider individually, they are related, effecting each other. As a design student, have a better understanding of the basis is crucial. Use these as a toolkit, guidance to generate my idea into a professional design. 

PROXIMITY 

To create/dispel connection 

A good proximity arrangement should be able to reduce visual confusion and present a  comprehensible design. Viewers unconsciously determine the relationship of contents by the space between them, it includes text, image or visual graphic. Usually Related elements should be group together, as for unrelated elements should be further apart, we can use gutter to achieve these effects. 

WHITE SPACE 

to create space to “breath”

It always use along with proximity, differently it is aim to create a sense of balance or contrast.  

CONTRAST 

To connect, detach, and complement contents

An informative layout design contains more than one kind of contents. Without contrast, viewers might not be drew by the format. A good contrast element placement can generate impact, emphasis importance, and excite visual senses. By the different between, contents are communicating, informing one another, deliver a clear message and avoid the confusion on the major element. Contrast can be performed by the different of shapes, colours, scale, layout and typeface. 

REAPEATITION 

To create a noticeable and memorable look and feel

It doesn’t mean the repetition of visual element like patten, but reusing the same or similar elements throughout the design. Repetition are extensively used in magazine and branding design, the logic behind is to “brainwashing” their viewers by our human nature, since we find comfort and attraction on things that we are familiar with. Designer uses the same visual element frequently to make a lasting impression, it lingers and familiar in viewers mind, make them wants to experience again. 

SIMPLICITY 

To suggest a motion, feeling, and mood 

Less is more, the philosophy of the prominent school of design- Bauhaus, reflected the fundamental goal of any piece of layout design- to make a lasting impression. Less information did not mean the design are less fun, in fact a more “simple” composition is more effective to catch views sight, while communicating a message. Applying simplicity in design can be tricky, avoid overwhelming amount of visual elements resulting a visual competition, seek the balance and harmony between by colour scheme and scale. This principle is widely use in Ads & posters, since they only have a few second to catch our sight, a “easy to read” composition with direct message could be the game changer. I might apply it on my very first page of my design.